Search Engine Optimization

             

What is SEO / Search Engine Optimization?

SEO Stands for Search Engine Optimization which is a component of Search Engine Marketing, Search Engine Optimization is essentially the practice of increasing the quality and quantity of visitors to a website through the Organic Search Results.

How SEO Works?

You may think of a Search Engine like Google of a website where you search magically for answers to your homework problem or to find a local service pro.

That’s 100% true, but there is a lot more put into this magical search, and that’s exactly what we’re going to talk about here.

Google, for example (or any other search engine), crawls the sites across the internet. Once content across the internet is crawled by the Google search engine, it results in an index. This index is then put into an “Algorithm” Since Google is the largest and most used search engine on the internet, the algorithm is much much more competitive due to the amount of creators or websites being indexed.

MOZ has a phenomenal image that will help you understand the search engine aspect of Search Engine Optimization, a group of experts grouped the factors this way:

What is the Google Algorithm?

If you want to stay on top of the trends, you need to understand the concept of algorithms and how Google changed them over the years.

By definition, an algorithm is a set of rules designed to solve a problem in a finite number of steps. The definition applies to every algorithm, including Google’s, which basically means that the platform uses a highly specific formula to identify the most appropriate search results for each query.

Given that Google typically changes its algorithm 500 to 600 times a year, it is essential to track progress and react promptly. It’s impossible to explain the entire history of Google algorithms in one post, but we can point out the most important updates:

Google Panda: Google released the Panda update in 2011 to reduce the influence of low-quality websites and boost the ranking of pages serving top-notch content. The point was to undermine sites with lots of duplicate content, low value, ads, and so on.

Google Penguin: Google released the Penguin update in 2012 to focus on sites with a huge number of irrelevant inbound links. From this point on, it was much more difficult to boost ranking by buying backlinks or generating them artificially.

Google Hummingbird: Google released the Hummingbird update in 2013 and it turned out to be the most influential change of all. Namely, the new algorithm has been designed to accurately interpret user intent and the true meaning behind search phrases, thus enabling Google to find better results and improving ranking results.

Google Pigeon: Google released the Pigeon update in 2014 with a highly specific goal in mind and that was to improve location-based search results. The algorithm takes into account maps and local directories to give more precise location-specific information.

Google Fred: Google released the Fred update in 2017 but refused to make any comments about it.

You can learn more about the google algorithm here.

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